SONGDIAN 618 Shopping Festival sales jumped 100%, ranking No. 1 for national camera brands!

With the innovation and improvement of technology, the development momentum of the domestic digital camera industry is becoming increasingly strong. New domestic camera brands are emerging in the market competition. Among them, SONGDIAN, the pioneer of the domestic imaging brand, has made great achievements in the past 618 Shopping Festival. During the promotion period, the sales of the entire e-commerce network increased by 100% year-on-year, with nearly 30,000 new users, making it the No.1 brand in sales of domestic cameras on mainstream e-commerce platforms such as JD.com, Douyin, and Poizon.

100% year-on-year growth, record sales in 618

The 618 Mid-year Sale has come to an end, SONGDIAN brand has achieved an increase in sales and new users, once again leading the domestic camera industry. As the pioneer of the domestic imaging brand, SONGDIAN officially launched the brand strategy upgrade at the beginning of this year, increased investment in brand building, and promoted a significant increase in brand image, influence and sales. SONGDIAN brand stood out during the 618 period and ranked at the top of the sales rankings of mainstream e-commerce platforms across the entire network. During the same period, sales increased by 100%, setting a record high and firmly ranking as the No. 1 domestic camera brand, which greatly enhanced the brand's industry status and Influence.

2.8W+ new users, new choice for young people to take photos

The revenue growth of e-commerce brands is in sync with the growth in the number of new users. This year, SONGDIAN not only achieved outstanding sales results in 618, but also successfully attracted nearly 30,000 new users, of which young consumer groups accounted for the majority. This relies on SONGDIAN brand’s years of understanding of user needs and segmented tracks. According to statistics, the main hot-selling products of SONGDIAN brand in 618 are all entry-level cameras. With its stylish and exquisite appearance design, cost-effective function selection and multiple welfare policies, it has become the first choice for young people to take photos. Its sales volume ranks among the top domestic camera categories on multiple platforms across the entire network.

*SONGDIAN Hot-selling Products in 618

Competition is fierce, technological innovation contributes to sustained growth

Technological innovation is the key for brands to gain a foothold in the market and win the favor of users. The person in charge of the SONGDIAN Brand R&D Center said, "We are committed to developing higher-quality digital cameras, constantly improving product hardware configurations, and creating the ultimate digital imaging experience for consumers." With the popularity of smartphones and the continuous improvement of camera functions As a result, the camera industry is also facing new opportunities and challenges. The SONGDIAN brand responds to market changes in a timely manner, increases investment in product research and development, and introduces advanced sensor technology, image processing algorithms and artificial intelligence functions to improve the image quality, shooting performance and user experience of the camera, and create new products with differentiated competitive advantages, maintaining high growth momentum and continuing to lead the industry!

The success of SONGDIAN in 618 is not only the result of the brand's own efforts and innovation, but also a reflection of its leading position and strong market competitiveness in the camera market. In the future, SONGDIAN Brand will continue to lead the high-quality development of the domestic digital imaging industry as the pioneer of domestic imaging brands, and bring better digital camera products and experiences to consumers.